The Tours Hub Journal

Distribution insights for Latin American travel

Practical guides on B2B tour distribution — net rates, reseller channel strategy, availability management, and the mechanics of the LATAM travel market.

Empty tour boat dock at sunrise representing missed booking opportunities
Operator Growth

Why Tour Operators Lose Bookings Without Reseller Channels

Most small-to-mid Latin American tour operators rely on direct bookings and a couple of OTA listings. Here's the occupancy and revenue they leave uncaptured by skipping reseller channels.

By Seamus Conlon

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Travel professional reviewing tour listing details on a laptop
Product Tips

Five Traits of High-Converting Tour Listings

Resellers deprioritize tours with incomplete product pages. The difference between a product that agencies actively sell and one they park in the catalog comes down to five structural elements.

By Camila Reyes

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Aerial view of the Peruvian Andes mountain range
Case Studies

Building Distribution Networks in LATAM Travel

How two operators — a jungle trek guide in Leticia and a food tour company in Lima — grew from direct-only to multi-channel.

By Seamus Conlon

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Business handshake representing tour operator and travel agency partnership
Reseller Insights

Commission Structures That Actually Work for Resellers

Set the net rate too low and resellers can't build a meaningful markup. Set it too high and you lose placement. We break down the commission ranges that get products actively sold across LATAM agencies.

By Camila Reyes

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Multiple booking channel screens on a desk showing synchronized availability
Platform How-To

Managing Availability Across Multiple Channels Without Overbooking

Availability sync is the #1 operations concern for operators who scale past 3 distribution channels.

By Diego Vargas

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Bogotá cityscape with Monserrate hill in the background
Reseller Insights

Why Bogota Agencies Are Looking Beyond Major OTA Commissions

OTA commission structures are squeezing agency margins on Colombia tours. We spoke with agencies in Bogotá, Medellín, and Cartagena about why direct-supplier relationships on agreed net rates are replacing their OTA dependence.

By Camila Reyes

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Andean mountain trail with hikers during peak season
Operator Growth

Seasonal Pricing Strategies for Andean Tour Operators

High season runs Semana Santa, June-August and December. Here's a practical framework for dynamic pricing across your reseller network.

By Diego Vargas

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Travel agency professional reviewing printed tour product brochures at a desk
Reseller Insights

How Resellers Vet New Tour Operator Partners

We surveyed 40 travel agencies on what makes them trust a new supplier enough to actively sell their tours.

By Seamus Conlon

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Smartphone screen showing a booking confirmation notification
Platform How-To

Instant Confirmation vs On-Request: Which Model Fits Your Tour Business

Resellers prefer instant confirmation — but not every tour product can commit to that. We look at the tradeoffs.

By Camila Reyes

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Latin American travel destinations collage representing 2025 year in review
Industry Insights

Year in Review: B2B Travel Distribution in LATAM 2025

Reflecting on how Latin American tour operators and travel agencies adapted their distribution strategies through 2025.

By Seamus Conlon

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Small team meeting around a table reviewing partnership onboarding materials
Operator Growth

Onboarding Your First 10 Resellers: A Practical Guide for Tour Operators

The first reseller relationships define your distribution culture. Here's a step-by-step approach to identifying and activating the right partners.

By Diego Vargas

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Developer working on integration code on dual monitors in a modern workspace
Platform How-To

Integrating Tours Hub with Your Existing Booking System

Walk through the Tours Hub API and webhook setup for operators who already run their own booking software.

By Diego Vargas

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Colorful colonial buildings in Cartagena old city
Case Studies

Operator Spotlight: How a Cartagena City Tour Provider Added 12 Reseller Channels

A Cartagena-based city and heritage tour operator shares how they went from WhatsApp to a structured reseller network.

By Camila Reyes

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