Our Story

Built in Bogotá for Latin American travel

Tours Hub was founded in 2021 after a specific observation: a Medellín adventure tour company with a full departure calendar was managing nine reseller relationships entirely over WhatsApp — and still running at 60% occupancy.

We believe every tour operator deserves distribution infrastructure as good as the experiences they deliver.

The Latin American tour ecosystem has a structural problem that no existing tool was designed to fix. Tour operators set their net rates in informal agreements. Resellers send availability requests by WhatsApp. Confirmations arrive by email, sometimes three days later. Commissions are reconciled with bank transfers and handwritten tallies at month end. The infrastructure gap isn't a technology problem — it's a distribution problem.

Seamus Conlon founded Tours Hub in Bogotá in 2021 after several years advising B2B travel businesses across Colombia, Peru, and Mexico. The specific observation: operators who had genuinely compelling products — jungle treks in the Leticia corridor, food tours in Medellín's Laureles neighbourhood, heritage walks in Cartagena's Ciudad Amurallada — were running at 50–70% seat occupancy because their distribution reach stopped at wherever their WhatsApp contacts ended. The agencies that wanted to sell them simply couldn't discover them in any structured way.

With angel backing in 2025, we built the platform you're seeing today: a distribution layer where operators publish structured product pages with live availability and net rates, resellers browse and book without coordination overhead, and both sides see exactly what the other sees — commissions included. Our goal is straightforward: a Latin American B2B travel network where a small dive shop on the Pacific coast has the same distribution infrastructure as a major incoming DMC in Lima.

Modern tech startup office in Bogotá with team members collaborating at a whiteboard

Seamus Conlon

Founder & CEO

Irish-Colombian entrepreneur. Spent six years advising travel businesses on B2B distribution and channel strategy across Colombia, Peru, and Mexico before founding Tours Hub in Bogotá in 2021.

Camila Reyes

Head of Partnerships

Seven years building commercial relationships between tour operators and incoming agency networks in Colombia and Peru. Manages our reseller onboarding and operator partnerships across the LATAM network.

Diego Vargas

Head of Product

Product builder with a background in marketplace mechanics and B2B SaaS in Bogotá. Leads platform product development — availability sync, channel manager, and the operator and reseller dashboard experiences.

Transparent partnerships

Commissions are visible to all parties on the platform. No hidden fees, no rate surprises after the booking is placed. Both sides of the marketplace see the same numbers.

Built for operators first

We serve the people who create the experiences. Product decisions start with what makes operators more productive and better compensated — not what's easiest to sell.

Latin American by design

We are not a northern-hemisphere SaaS tool adapted for the region. Payout logic handles COP and USD. Distribution geography reflects where operators in this market actually sell — Colombia, Peru, Mexico, Chile, Ecuador — not a generic global catalog.

Want to work together?

Whether you're an operator, a reseller, or a potential partner — we'd like to hear from you.